By now, everyone has heard about or has seen the Popeyes Chicken sandwich frenzy that happened a few weeks ago. In an effort to keep up and outpace their biggest competitors (McDonalds, Chick-Fil-A, Wendy’s, KFC, and Burger King), Popeyes concocted a slick product launch of their first-ever fried chicken sandwich on August 12.
Fast food foodies lined up for hours to try this new fried chicken sandwich. One woman in Victorville, California spent close to two hours in the Popeyes drive-thru to get this chicken sandwich for her 97-year-old mother. The fried chicken sandwich frenzy continued with people trying to sell the Popeyes fried chicken sandwich for crazy amounts that far exceed Popeyes restaurant’s price of $4.00; Long lines outside Popeyes restaurants in many locations across the U.S.A sparked fights between customers and Popeye’s restaurant employees when customers learn that the sandwich was sold out; Youtube videos of people demonstrating taste tests of this new chicken sandwich went viral; and twitter abuzz with customers giving their opinions as well as witty “dirty dozens” exchanges between Wendy’s and Popeyes social media marketing teams.
All I can say is that this was a very well-orchestrated marketing product launch at the expense of customers and Popeyes employees. I felt that Popeye’s showed disrespect and a lack of appreciation to their customers and employees with the way they executed this product launch. No proper or easily visible signs telling customers that the sandwich was sold out, no discount coupon or raincheck, long line ups and subjecting their employees to unnecessary long working hours in addition to bearing the brunt of customer’s frustrations.
Why go through this when you can make a better fried chicken sandwich in your home stress-free! Most importantly, you can be guaranteed that your homemade fried chicken sandwich is made with 100 % REAL CHICKEN. That’s right, I said it….not all fast-food chicken is 100% real chicken. Many big and famous fast-food restaurants add fillers to their chicken to save on costs and to make their food more tasty and addictive. Many of these chicken patties, nuggets and breasts are loaded with salt, chemicals preservatives and plant fillers.
On that note.. why not try Irie’s fried chicken sandwich recipe made with 100% REAL chicken in the comfort of your own home.
Ingredients for 4 sandwiches
4 pieces of chicken breast
4 brioche or regular burger buns
1 cup of buttermilk
1/4 cup of hot sauce
1 1/2 cup of unbleached all-purpose flour
1 tablespoon of Sea salt or to taste
1 tsp of dried thyme
1 tsp of dried rosemary
1 tsp of dried oregano
1 tsp of paprika
1 tsp of garlic powder
1 tsp of onion powder
1 tsp of ground cumin
1 cup of bread crumbs
Coconut oil or sunflower oil
1-2 large tomatoes sliced
4 large Romaine lettuce leaves
Butter (preferably vegan butter)
Cooking Equipment: air fryer or oven
Putting it together:
⦁ In a large bowl, add buttermilk and hot sauce and submerge chicken breasts and let marinate for 1 hour. While you wait for your REAL chicken to marinate, take a look at this Marketplace report on what makes up fast-food chicken. https://youtu.be/xd3Trr8Xrdc
⦁ In a separate bowl, add flour, salt, Thyme, rosemary, oregano, paprika, garlic powder, onion powder, cumin and bread crumbs. use a swifter and mix these ingredients together.
⦁ Once the chicken is ready, dip each piece of marinated chicken breast in the bowl with the flour, breadcrumbs and seasoning mixture. Be sure to have each chicken breast piece is completely covered with the flour-breadcrumbs seasoning.
⦁ pre-heat oven to 350 degrees.
⦁ add 1 cup of coconut or sunflower oil to baking pan. then add chicken breast pieces into pan be sure to keep a good distance between pieces in the pan so that each piece will cook properly. Place baking pan with chicken in oven and let bake for 1 hour.
⦁ put on your favourite music tracks or the new series you always wanted to watch on Netflix, grab your favourite drink and wait for your chicken breasts to cook.
⦁ After 35 minutes of cooking turn each chicken breast over on the other side and spray with oil and cook for the next 30 minutes.
⦁ chicken breasts should be golden brown and crunchy when done.
Air Fryer cooked
⦁ pre-heat your air fryer to 350 degrees and set your cooking time to 35 minutes
⦁ Add your prepared chicken breasts into the air fryer basket.
⦁ Sit back and relax with some drinks and your favourite show or some music and wait for your chicken to cook.
⦁ Be sure to turn over the chicken breast on its other side after about 15 minutes of cooking and spray with oil. Let frying continue until timer signals end of cooking.
⦁ Remove fried chicken from the oven or air fryer.
Completing the Sandwich
⦁ add butter and mustard to each brioche bun then add fried chicken.
⦁ Add lettuce and tomato slices
Viola! you have a fried chicken sandwich that you did not have to wait in a long line for or endure fighting with people or traffic. Stress-free 100% real chicken sandwich!
Be well, eat well.